5 Ways to Use Marketing Automation to Improve Team Efficiencies

As published in Authority Magazine.

“Custom database for companies: to centralise campaigns enabling cross-team collaboration and innovation, reducing communication hours and improving data consistency. AI can be used to automate delivery of omni-channel campaigns and allow for visibility into insights across all marketing campaigns.”

8 Reasons Why You Should Use a CDN to Boost and Protect Your Business Website

Last week I visited a website that didn’t just look like a rancid stew made with a hodge podge of rotten ingredients, but whose content also drip-loaded like one – in 22 seconds.

I know that sounds somewhat harsh but the thought sprang to mind, “what a shame that the website owner hasn’t realised what a little re-branding and website acceleration could do for its business”.

‘Rapid Reset’ DDoS Attacks on HTTP/2 Vulnerability in Cloudflare Servers

On 10/10/2023, Cloudflare publicly disclosed a pre-existing zero-day vulnerability CVE-2023-44487 – capable of exploiting a weakness in the HTTP/2 protocol to generate DDoS attacks at an enormous scale.

This was not the first such HTTP/2 attack Cloudflare had seen. Earlier in 2023, Cloudflare experienced record-breaking DDoS attacks to the tune of 71 million requests per second. In 2019, Cloudflare disclosed multiple denial of service (DoS) vulnerabilities in their NGINX HTTP/2 servers.

Marketing Automation

Marketing your business can come with its fair share of challenges. Not only do business owners struggle to learn and understand the complexity of marketing automation tools, but it is also time-consuming to set up, maintain and track or measure performance results.

While there isn’t a one-size-fits-all marketing automation guide you can follow to guarantee that your marketing strategy and setup will deliver effective results, at the very least, you can automate your communication with new leads and existing customers through the customer lifecycle journey, delivering an engaging and informative experience across multiple communication channels.